meeting notes

6:00pm~10:00pm, Soho
Apr 11, 2009

DADO NYC

Discussion

- Discussed Organization of Dado
- Discussed Start-up costs
- Worked on market analysis
- Worked on SWOT

meeting notes

Mar 03, 2009

DADO NYC

Discussion and Tasks

- Decided S. Corp.
- Discussed Location & cost
- to be prepared a business plan
- to be posted SWOT chart - each member
- to be posted any related articles and items


* homework: make a SMART goal (to complete the thesis)

To (Action) (What) by (Measure), by (Date or Timeframe), in order to (Your Goal)


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Feb 24, 2009

DADO NYC

Discussion and Tasks:
- Decided the specific industry sector : Hospitality (menu, signage, way-finding, web,etc.)
cf. possibility of visiting our concept restaurant/bar

Every member:
- to be posted the interview questions to Dado NYC blog
- to be posted
--> what kind of company will that be? (S corp? LLC?)
- to be prepared a business plan
- to be posted any related articles and items

List of Hospitality Design Companies

Hirsch Bedner Associates In the hospitality design industry, projects include resorts and five-star urban hotels, restaurants and selected residences.
http://www.hbadesign.com/

Disco Designer Nightclub Design Studios [SPONSOR] Specializes in night club lighting design, LED ceiling panels, lounge decor, disco lights, nightclub floor plans, furniture, and DJ DMX software.
http://www.disco-designer.com/

Dileonardo International Design Architectural design firm specializing in the hospitality and resort industries.
http://www.dileonardo.com/

Judd Brown Designs Offers design and consulting services for the hospitality industry and country clubs.
http://www.jbd.cc/

Patricia McClintock & Associates Inc. Providing custom interior design in the hospitality and resort industries, including urban hotels, restaurants, upscale neighbourhood projects, and directional signage.
http://www.pmadesign.com/

Alternate Resources Specializes in product purchasing and custom interior design services for the hospitality and contract industry.
http://www.alternateresources.com/

Corporate & Franchise Interiors, Inc. Interior design, supply, and purchasing for the hospitality industry, serving the East Coast and more.
http://www.cfi-interiors.com/

Hospitality Design Consultants Offering turn key hotel interior design and purchasing services for the hospitality industry.
http://www.hospitalitydesign.biz/

Noble - Hampton Space planning and project management for the corporate, restaurant, and hospitality industries.
http://members.aol.com/NobleHampt/nhonln2b.html

Hugh Dear and Associates, Inc. Designs interiors for the hospitality industry.
http://www.hughdear.com/

workshops and seminars

• SBA
  

http://www.grantsnowusa.com/?gclid=CI2e9a30hZkCFQpuGgodP2cJlg

financing from bank

1. Get EIN (Employer Identification Number)
http://www.irs.gov

2. Incorporate the business
- speak w/ a tax advisor (C corp. or S corp. etc.)
http://www.dos.state.ny.us

3. Articles of Incorporation designated signers
- Pres.
- V. P
- Secty.
.
.
.
4. Open bank account
- Fill out form
- photo ID
- EIN
- Articles of Incorporation
(organisation)

• Loan

: Credit based on personal credit status (of all the members)
especially cash flow situation

• Business plan

- resume
- capital injection
- numbers
- perspective clients
- marketing
- projection
- rate of growth (exel)
- financial balance sheet
- guarantor

Core principles to "Emotionalize the Brand of Wool"

I found this interesting
It's a short article:


Against this background, a 'relaunch of wool' is needed focusing on the 'emotionalization of wool' and resulting in a 'product branding' To emotionalize wool, a superior marketing strategy must be initiated.


The core principle of the marketing strategy must be:

-a communication offensive
-a close cooperation between the different communities of interest
Core contents of the marketing strategy are the definition of the:
-brand core and thus the personality of wool: high class, high social standing, trendy, fashionable, charismatic, unique, stylish, sophisticated, natural, easy-care.
target people:
-B-to-B: Focus on successful companies in this area and invite them to IWTO to exchange ideas and opinions
-B-to-C: Focus on users of luxury goods
-communication contents
-communication media
The full study results are available through IWTO Head Office.

SOURCE: IWTO
Emotionalize Wool