Tuesday, March 17, 2009
Tuesday, March 3, 2009
meeting notes
Mar 03, 2009
DADO NYC
Discussion and Tasks
- Decided S. Corp.
- Discussed Location & cost
- to be prepared a business plan
- to be posted SWOT chart - each member
- to be posted any related articles and items
* homework: make a SMART goal (to complete the thesis)
To (Action) (What) by (Measure), by (Date or Timeframe), in order to (Your Goal)
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Feb 24, 2009
DADO NYC
Discussion and Tasks:
- Decided the specific industry sector : Hospitality (menu, signage, way-finding, web,etc.)
cf. possibility of visiting our concept restaurant/bar
Every member:
- to be posted the interview questions to Dado NYC blog
- to be posted
--> what kind of company will that be? (S corp? LLC?)
- to be prepared a business plan
- to be posted any related articles and items
DADO NYC
Discussion and Tasks
- Decided S. Corp.
- Discussed Location & cost
- to be prepared a business plan
- to be posted
- to be posted any related articles and items
* homework: make a SMART goal (to complete the thesis)
To (Action) (What) by (Measure), by (Date or Timeframe), in order to (Your Goal)
----------------------------------------------------------------------------------------------------------
Feb 24, 2009
DADO NYC
Discussion and Tasks:
- Decided the specific industry sector : Hospitality (menu, signage, way-finding, web,etc.)
cf. possibility of visiting our concept restaurant/bar
Every member:
- to be posted the interview questions to Dado NYC blog
- to be posted
--> what kind of company will that be? (S corp? LLC?)
- to be prepared a business plan
- to be posted any related articles and items
List of Hospitality Design Companies
Hirsch Bedner Associates In the hospitality design industry, projects include resorts and five-star urban hotels, restaurants and selected residences.
http://www.hbadesign.com/
Disco Designer Nightclub Design Studios [SPONSOR] Specializes in night club lighting design, LED ceiling panels, lounge decor, disco lights, nightclub floor plans, furniture, and DJ DMX software.
http://www.disco-designer.com/
Dileonardo International Design Architectural design firm specializing in the hospitality and resort industries.
http://www.dileonardo.com/
Judd Brown Designs Offers design and consulting services for the hospitality industry and country clubs.
http://www.jbd.cc/
Patricia McClintock & Associates Inc. Providing custom interior design in the hospitality and resort industries, including urban hotels, restaurants, upscale neighbourhood projects, and directional signage.
http://www.pmadesign.com/
Alternate Resources Specializes in product purchasing and custom interior design services for the hospitality and contract industry.
http://www.alternateresources.com/
Corporate & Franchise Interiors, Inc. Interior design, supply, and purchasing for the hospitality industry, serving the East Coast and more.
http://www.cfi-interiors.com/
Hospitality Design Consultants Offering turn key hotel interior design and purchasing services for the hospitality industry.
http://www.hospitalitydesign.biz/
Noble - Hampton Space planning and project management for the corporate, restaurant, and hospitality industries.
http://members.aol.com/NobleHampt/nhonln2b.html
Hugh Dear and Associates, Inc. Designs interiors for the hospitality industry.
http://www.hughdear.com/
Monday, March 2, 2009
financing from bank
1. Get EIN (Employer Identification Number)
http://www.irs.gov
2. Incorporate the business
- speak w/ a tax advisor (C corp. or S corp. etc.)
http://www.dos.state.ny.us
3. Articles of Incorporation designated signers
- Pres.
- V. P
- Secty.
.
.
.
4. Open bank account
- Fill out form
- photo ID
- EIN
- Articles of Incorporation
(organisation)
- Loan
especially cash flow situation
- Business plan
- capital injection
- numbers
- perspective clients
- marketing
- projection
- rate of growth (exel)
- financial balance sheet
- guarantor
Sunday, March 1, 2009
Core principles to "Emotionalize the Brand of Wool"
I found this interesting
It's a short article:
Against this background, a 'relaunch of wool' is needed focusing on the 'emotionalization of wool' and resulting in a 'product branding' To emotionalize wool, a superior marketing strategy must be initiated.
The core principle of the marketing strategy must be:
-a communication offensive
-a close cooperation between the different communities of interest
Core contents of the marketing strategy are the definition of the:
-brand core and thus the personality of wool: high class, high social standing, trendy, fashionable, charismatic, unique, stylish, sophisticated, natural, easy-care.
target people:
-B-to-B: Focus on successful companies in this area and invite them to IWTO to exchange ideas and opinions
-B-to-C: Focus on users of luxury goods
-communication contents
-communication media
The full study results are available through IWTO Head Office.
SOURCE: IWTO
Emotionalize Wool
It's a short article:
Against this background, a 'relaunch of wool' is needed focusing on the 'emotionalization of wool' and resulting in a 'product branding' To emotionalize wool, a superior marketing strategy must be initiated.
The core principle of the marketing strategy must be:
-a communication offensive
-a close cooperation between the different communities of interest
Core contents of the marketing strategy are the definition of the:
-brand core and thus the personality of wool: high class, high social standing, trendy, fashionable, charismatic, unique, stylish, sophisticated, natural, easy-care.
target people:
-B-to-B: Focus on successful companies in this area and invite them to IWTO to exchange ideas and opinions
-B-to-C: Focus on users of luxury goods
-communication contents
-communication media
The full study results are available through IWTO Head Office.
SOURCE: IWTO
Emotionalize Wool
Report to the class
The progress reported to the class
We are setting up a small Boutique Design Company based on the expertise of the 4 principle designers. Each designer contributes to the gerneral direction of the design progects while specializing in their own niche.
Daniella is the head of Motion Graphics, web interactivity, and digital innovations
Hangmi is the head of Branding and Corporate Identity
Alenka is the head of Installation and Exhibition design
Douglass is the head of traditional media, photography and print innovations
Our company’s name is DADO based on a selection of our initials. It references the DADA movement, which may be incorporated into the look and feel of various collateral. We are expecting to set up our initial offices downtown in either the Meatpacking District or, if we can find a viable location, in SOHO because DADO SOHO is a cool address.
Our current objectives are to:
Find specific locations
Determine cost of equipment and furniture
Find information of initial funding
Startup Investors
Bank Loans
Hire Office manager, Sales Rep/Project Manager, Receptionist, 2 Jr. Designers
Launch Party to be determined
Our Target clients will be in the Hospitality Sector and mainly targeting startup businesses
We must identify current competition, current client pool
We are setting up a small Boutique Design Company based on the expertise of the 4 principle designers. Each designer contributes to the gerneral direction of the design progects while specializing in their own niche.
Daniella is the head of Motion Graphics, web interactivity, and digital innovations
Hangmi is the head of Branding and Corporate Identity
Alenka is the head of Installation and Exhibition design
Douglass is the head of traditional media, photography and print innovations
Our company’s name is DADO based on a selection of our initials. It references the DADA movement, which may be incorporated into the look and feel of various collateral. We are expecting to set up our initial offices downtown in either the Meatpacking District or, if we can find a viable location, in SOHO because DADO SOHO is a cool address.
Our current objectives are to:
Find specific locations
Determine cost of equipment and furniture
Find information of initial funding
Startup Investors
Bank Loans
Hire Office manager, Sales Rep/Project Manager, Receptionist, 2 Jr. Designers
Launch Party to be determined
Our Target clients will be in the Hospitality Sector and mainly targeting startup businesses
We must identify current competition, current client pool
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